December 2010
8 posts
A Salute to the Doers.
Everyone is genius to some extent or another. We’ve all got good ideas, creative bursts, and energy to spare (no matter what your particularly environment is).
However not enough of us are capitalizing on our talents often enough.
We sit and think and think and think and think some more. We hesitate to push a product, leave the comfort zone, or bring an idea from thought to fruition.
If...
Moving Etiquette
Thinking about online relocation?
A little over a month ago I redesigned my online home (the site that this article is hosted on) and now I’m considering a relocation. Nothing big, but Tumblr is making me upset and enough is enough.
Whether you’re moving a large or small online community odds are that you’ll want to keep at least a portion of it intact.
Give advance warning
...
Create Something Today
What can you create today?
1. Take some photos 2. Brainstorm with the team 3. Interview someone 4. Construct a physical model 5. Send a personalized email to 10 people 6. Conduct a survey. Report the findings 7. Review a product 8. Build a chart 9. Make a Powerpoint presentation 10. Record a song 11. Write handwritten letters 12. Hold a Livestream session 13. Find a whiteboard. Find some dry...
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Why Giving Away is the Only Way
Thoughts on content marketing.
The ask is super super super important. Those who don’t ask, don’t receive. However it’s a big mistake to ask without giving something of value at the same time.
Give give give give and GIVE some more. And then you may receive.
Smart content marketing is about giving the audience something to chew on, while at the same time offering...
Stumbling for Tumbling
Is it time to kick Tumblr to the curb? I surveyed the community.
We all stumble from time to time, but Tumblr’s recent behavior has been unexcusable. For those out of the loop, Tumblr took a sick day and stopped serving it’s millions of users for about 30+ hours. Something to do with database clusters. (Please don’t ask me what a database cluster is)
I’ve defended...
Castles Made of Sand
A community built on a lousy foundation won’t support itself for long.
Before you start…
1. Build a quality website or pay someone who can do it for you. This is important. Poor design will sink your ship before it’s even left the harbor.
2. Encourage share-ability (AKA social media optimization). Make it easy for us to share what we like.
3. Have a strategy. How can you...
Step it Up
Community building is not a passive activity. It takes action. Lots of it.
Wakeup! What are your online community goals?
More members More conversations More contributions More traffic More subscribers More donations
How are you going to reach them? One fool proof way is to take more action. No matter what the goal, more action will get you there in time. Even if you temporarily fail or get...
Rules for Fools
Trying to unlock the secret to mastering your favorite social network? Two words of advice: GIVE UP
Rule #1: There are no rules
Each online social network is different (one reason why I think it’s a crummy idea to push updates to multiple networks at once). Online channels are so different and change so often that you’re going to run around like a chicken with its head cut off if...