Let’s engage using social media

Let’s engage with customers

Let’s engage online

Let’s create engaging content

Can you smell BS?

Do you know what the word means or are you using it because it sounds good?
How exactly do I engage with someone using social media? When does a person transfer from being unengaged to engaged? Is it measured in retweets, likes, and blog comments? Is it measured in numbers? Is it measured by a magical leprechaun?

Stop using the word. It might fool some people, but eventually accountability comes into play. Telling a business to engage is not a piece of advice, it’s meaningless jargon.